Did you know that 90 percent of all marketers say social media marketing has increased their business exposure? Or that 66 percent of marketers that spend at least 6 hours on social per week have seen more leads? With the advent of social media, traditional marketing methods no longer seem enough to sustain a business. Social connectivity has become the key to marketing and building the brand’s image for the buyers. Analytics and other measurement tools can enable entrepreneurs to find how they can take advantage of social media as a marketing tool and also how to use data to optimize their social marketing campaigns. The Great Panorama of social networking sites like Twitter, Facebook and Instagram are here to stay, which means that marketers can leverage this popularity and use it for their brand’s growth and also to pad their wallets.
Tell your story: Having an online presence is a great way to interact with your audience and to really connect with them on a personal level. Which gives you a chance to tell your story to all your followers and inspire them through your journey of success and failures. It is a medium through which you get a better understanding and exposure of your target audience. People who don’t know you or your business might find it intriguing to know how you build your business and thus through your consistent posts, you can create brand awareness about how hard you worked to make your dreams come true and what is your brand personality which will make your audience connect with you.
Small budget, huge audience: One of the greatest benefits of social media marketing is that it helps you reduce marketing costs, without sacrificing the results. Not only can you reach a global audience with limited resources but social media can get you a target audience. Having access to all these customers will help boost traffic. When a new blog or update is put on the homepage, it can take time to get traction through Google, which means that few customers will know the new content if they are not searching for your product or service. Using social media for business also boosts your site’s SEO.
Competition analysis: With all business profiles on social media networks accessible to the public, this could be your chance as an entrepreneur to know your competitor better and understand their strategies to attract their audience. After carrying out the analysis of your competitors profile and looking into all the queries asked by their audience, you will be able to incorporate those questions into your digital marketing strategy.
Stay on top of mind with the people who matter: Business owners need to be vigilant on social media networks and need to create an image of their brand such that it is the first thing that comes to their customer’s minds when they think about a certain product or service. For a target audience with potential of becoming buyers, it is important to stay connected and create a positive impression in their minds so much that your brand is on top of the mind whenever they search or think about buying a product or service.
Build custom audience: Social media marketing has made a lot of things easy for marketers, and getting the data on your customer is on the top. Businesses can access the different tools present on social media forums to see how many visitors were interested in their content, how many clicked on call to action, how many leads were converted etc. “Did you know the approximate percentage of people who abandon their carts online is almost 60%” getting your hands on such stats enables you as a marketer to target your potential customers and make a powerful content marketing strategy to attract them. Building a custom audience gives you an opportunity to create customer satisfaction for these specific customers who initially did not feel satisfied with your service and abandoned their cart.
Learn buying patterns of customers: Social media networks are open to all, giving businesses a chance to follow their customer’s activities or potential buyers. This helps marketers be more informed about their target audience, likes, dislikes and interests so that they can create a better digital marketing strategy to attract such customers. Learning these patterns helps you focus on the things that you are not following while designing content for your pages, and this aids you in becoming better at your digital marketing game with more engaging content for your consumers.
Build a loyal customer base: A business that connects the most with its customers is a business that grows immensely on all possible levels. This is why entrepreneurs must create a friendly relationship with the followers through these social media forums, where they interact with one another, answer queries and help each other. Communication is very important in all aspects of life. Therefore there should be an honest communication in your content marketing strategy to build a loyal customer base for your brand.
Increase your ROI: As the cost of advertising on social media forums is often less than the return, giving you more revenue. As you use digital marketing, you can reach hundreds and thousands of people by simply targeting ads, reducing your advertising costs. Facebook and insta gram helps you in attracting your potential buyers and at the same time, they aim to keep the potential customers engaged on their specific social media networks so that you and your audience both benefit from this.
Increase your Brand Awareness: To attract a large customer base, it is important that you create brand awareness first where your potential consumers are aware of your services. This can be done by creating creative and visually appealing content that catches their attention and also to keep reminding them about your existence. This can be done through proper social media marketing strategies and content marketing campaigns that will imprint your brand name on anyone using any of the social media networks you choose to use. Once you have made people aware of your brand image, you will notice your target audience relating to your brand, or content you communicate. Thus not only increasing engagement on your social media profiles but also leads to creating more chances of potential buyers becoming buyers.
Promote product and services: Being active on social media creates brand awareness as well as becomes a common way for marketers to promote their products and services. Promotion of product and services on social media platforms like Facebook is much easier in the digital world, where you can put up professional images of your product and their details, and let the audience engage under these albums. This helps your customer to see the variety you offer as a brand in the single advertisement that you are running.
Social media is a powerful platform. And being a business in this digital era can be of great benefit if this opportunity is used to the fullest by entrepreneurs, marketers, or even bloggers. Creating an extremely influential social media presence is the key to creating persuasive and appealing content that would connect your audience instantly.A well-thought-out plan is not enough if it is not implemented the same way.That is why you need to create visually attractive content so that even before the customer reads what’s written, they should be impressed by what they see. It could just be a graphically designed social media post, a video, or even a professionally or creatively clicked image of your product.The idea is to attract the eyes before they really connect with you as a business.The strategies that you use to attract your customers should also focus on connecting with your audience as without connection, no relation lasts, and you don’t want your relationship with your customers to be short-lived.A better connection with the audience will lead you to more loyal customers and, thus, making you ahead of your business game, leaving your competition way behind. Among the big Advertising agencies in India, the first to understand the growing trend of social media marketing in digital suite was Eggfirst, a Mumbai based advertising agency. The agency co-branded the initiative as IndiFirst, being India’s only Indic digital advertising and technology suite, that helps marketers achieve branding & performance goals in tier 1, 2 and 3 markets. Unlike conventional advertising, Eggfirst looks at communication as the building block of every business because that is how people and business work and grow together, through communication that creates better opportunities for business conversion. For eg our client Fino payments bank which is actively tapping opportunities in India’s rural market with the power of social media to bring consumers for the bank. Anand Bhatia, CMO and Head of Analytics at Fino Payments, quotes “The impact of being visible on social media becomes a very good point for people who wish to do something similar. It shows how engaged a consumer is on social media.” All in all this is how Eggfirst as a traditional advertising with data driven digital marketing services keeps brands a step ahead of the competition.