Case Studies

Case Study of Simpolo

Simpolo, a popular tiles and bathware brand in India underwent a remarkable digital transformation. Eggfirst took control of Simpolo’s online efforts, and shifted from social media to performance campaigns/ SEO smoothly. We developed the brand positioning campaign with the tagline ‘Dekhte reh jaoge’ and used a new approach to address consumers as well as the architect and interior designer community. During the campaign we faced some challenges such as low performance of competitor keywords and difficulty in achieving desired traction or engagement with campaigns focused on competitor keywords. Read More...