Be it movie stars or sports stars, their endorsement goes a long way for your brand. Yes, sometimes the old school method of calling in a celebrity works like a charm. No kidding, it does and we know how to get the best fit for your brand.
Celebrities become the face and voice of your brand. Your target audience starts to align your brand with the name and face of their favourite celebrity.
If a celebrity backs a brand/product then you got to try it at least. No, we are not saying it but this is the psychology of your target audience. Since they associate the quality and appeal to the person who is selling it to them.
Yes, end of the day it is business. Celebrity endorsements are an age-old proven growth strategy for businesses. They drive reach, awareness and thus sales too.
Remember the time when Sachin Tendulkar endorsed Reynolds, every school kid wanted to own a Reynolds Gel Pen or be it Amitabh Bachchan for Parker pens which got the attention of upcoming executives all over the country. Poetic as it sounds, the pen is mightier than the sword, especially when it is endorsed by a celebrity. This is where we come in.