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With great love and affection, we craft brand stories that connect with semi-urban and rural consumers of India, resonating with their dreams and aspirations. We craft the right mix of strategy, creativity and outreach.

To make your marketing monies work hard and deliver tangible results, is a key objective we pursue.

Eggfirst Agency's team members posing together for a group picture at the Chalo rural conclave and awards event. Know More
Eggfirst Agency's team members posing together for a group picture at the Chalo rural conclave and awards event.

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About Rural Advert!sing

Badhti ka naam, India ka Rural Market!

The growth spurt of India's rural markets is undeniable. This vast market offers challenges and opportunities for brands wanting a piece of the pie. With about two-thirds of India’s population living in rural India, also known as Bharat, it is very unlike the rest of India. In fact, the concept of one unified rural India as a cohort itself seems flawed. Each state, sub-market, product category, and say, each agri-input is unique.

We, at Eggfirst, have experienced and learnt from it for nearly two decades and we continue to learn from it every day. This experience is what we bring for your brand. We craft unique advertising strategies, creative and media outreach to create the right connection with the rural consumer.

The growth spurt of India's rural markets is undeniable. This vast market offers both, challenges and opportunities for brands wanting a piece of the pie. With about two thirds of India’s population living in rural India, also known as Bharat, it is very unlike the rest of India. In fact, the concept of one unified rural India as a cohort itself seems flawed. Each state, sub-market, each product category, and say, each agri-input is unique. We, at Eggfirst, have experienced and learnt from it for nearly two decades and we continue to learn from it every day. This experience is what we bring for your brand. We craft unique advertising strategies, creative, media outreach to create the right connect with the rural consumer. It includes not just crafting the brand message, positioning for the brand, creativity that create impact across television, radio, outdoor, below-the-line activations and certainly, the omnipresent and super-impactful digital. As a specialist rural advertising agency, what we deliver is smart, powerful, sensible, disciplined, cost effective, results-oriented, mature, sincere, and more.

Brands Campaign Success - Eggfirst's Client

It includes not just crafting the brand message, positioning for the brand, creativity that create impact across television, radio, outdoor, below-the-line activations and certainly, the omnipresent and super-impactful digital.

As a specialist rural advertising agency, what we deliver is smart, powerful, sensible, disciplined, cost effective, results-oriented, mature, sincere, and more.

FAQs

Why should a client/ brand work with a rural specialist agency?
Working with a rural specialist agency like Eggfirst ensures culturally relevant and effective marketing campaigns tailored to the unique needs of rural markets. We utilise both traditional and digital channels, supported by on-ground teams and local networks, to execute campaigns efficiently and adapt to real-time feedback. This guarantees impactful marketing efforts that resonate deeply with rural audiences and drive the desire Returns on Investment (ROI).
Which categories in the rural market do you have experience in?
We’ve worked across various categories, including Agri-Inputso/Agri-techTech, BFSI, Building Construction, FMCG, and more.
  • Agri-Inputs/Agri-tech: Bayer, UPL, Excel Cropcare, PI Industries, Corteva, Syngenta, Yara Fertilizers, DCM Shriram, and many more.
  • BFSI: Fino Payments Bank, Aavas Financiers, Bank of Maharashtra, RBL Bank, Tata AIG, HDFC Ergo, Safexpay.
  • Building Construction Materials: Icon Steel (TMT Bars), Ambuja Cement, Oralium (Aluminium windows), Veka (UPVC profiles), Cera (Sanitary-ware), Simpolo (Tiles), and more.
What are some of your key rural campaigns?
Celebrating diverse brands, some of the agency's path-breaking campaigns include ‘Fino matlab Fikar Not’ for Fino Payments Bank with Pankaj Tripathi, ‘India ka Icon’ for Icon Steel with Amitabh Bachchan, and ‘Mehke Mann Hoke Prasann for Hari Darshan with Juhi Chawla; ‘Always Special’ for Roxx with Parineeti Chopra; ‘Badle Jeet ki Paribhasha’ for Corteva Delegate with Sonu Sood; ‘Meri Mitti, Mera Yakeen’ for Inera with MS Dhoni. and more.
How different are rural consumers in comparison with Urban consumers?
Despite geographical overlaps, rural and urban consumers differ in their aspirations, lives, challenges, spending power and more. Economic conditions and access to goods and services vary widely, influencing brand demand and consumption. The density of rural consumers is very sparse compared to urban centers and the physical land area very wide making it extremely difficult for brands to distribute and market to rural India. These differences necessitate a specialist and distinct marketing approach for rural markets.
Do celebrities work in rural markets?
Indeed, celebrities help build strong brand connect with rural consumers and help establish credibility. We’ve also seen a 30% optimisation of media spends through the right use of celebrity power, offering greater value for each rupee spent. Eggfirst has worked with celebrities such as Amitabh Bachchan, MS Dhoni, Sonu Sood, Pankaj Tripathi, Juhi Chawla, Virender Sehwag, and Parineeti Chopra, among others, , for the brands that we have worked for.