Television Advertising

While the challenges of media fragmentation, declining appointment viewing, digital onslaught continue to remain harsh realities, TV as a media vehicle has its own value in the media arsenal of an advertiser. It offers incredible reach, emotional connect, low cost per reach and not to forget, respect. Consumers feel a sense of awe and confidence when they see a brand advertising on TV. Channel partners particularly agree to participate and stock more if a brand advertises on TV, especially the larger TV networks.

One of the best way to counter the drawbacks of TV is to have sharp creative that makes an impact. The key is to craft messages within 10 or 20 seconds that resonate with the consumer. Eggfirst continues to be able to craft these high impact messages for rural India.