Brand Positioning & Campaigns

Saath aisa jaadu jaisa, Pehla vaar karo dumdaar, Fino matlab Fikar Not, Aavas hai to aasan hai, Pyaade anek vazeer sirf ek, Dekhte reh jaaoge, and many more. These campaigns have crafted brands that have a valuation running into a few hundred crores and sometimes even more.

Well, all of it starts with the consumers. Respecting them and connecting with them.

The life of a person living in a metro or even one of the about 8,000 towns in India is very different from the one living in the metros. Their dreams, their aspirations, their challenges, and their choices are very unique. Not only that, rural India itself cannot be considered to be one large cohort. It comprises of innumerous smaller subsets each with its unique personality.

Given our years of expertise and experience driving brands that connect with rural consumers, we craft campaigns that deploy the precise message, tonality and vehicle. This ‘connect’ results in the success that brands desire.