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A vibrant display of flavorful spices and condiments - Vasant Masala

Branding and Identity Design

Branding and Identity Design

Branding refers to the distinct identity of any brand like the logo, colour palette and typography and visual elements that define the voice and tone of a brand among consumers. It differentiates a brand from its competitors in the market and visually expresses the values and characteristics of the brand. Brand Identity Design is an integral part of branding as it is the foundation of the recognition of the brand and building trust and credibility with an emotional connection and brand equity among the audience. With a consistent tone of brand communication, a brand can create a distinct identity and recall value that lives on as the legacy of the brand.

Devising the brand guidelines and the voice and tone of the brand constitutes effective brand identity creation. Some of the key outcomes of branding and identity design are recognition and differentiation in the market, Brand Consistency across all the communication, Trust and Credibility among the public, an emotional connection with the audience and brand equity.

All these can be achieved with robust branding and identity design. Creating a brand identity is one of Eggfirst’s services to make a brand stand out from the crowd. Our complete support begins with consultation to understand the brand to devise strategy. We also design the brand identity collaterals and execute them with a plan while also preparing guidelines and implementation of the strategies. Eggfirst has created brand identity designs for multiple clients and our prior experience and expertise gives your brand identity the uplift it deserves.

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