Latest Blogs

23-May-2024

The Psychology Behind Logo Design: Understanding Consumer Perception on Logos

Logos are the faces of companies in brand names without boundaries. They resonate with brand identity through visuals displaying their beliefs and behaviour all together in one small detail most of the time. But, what escapes many is that beneath every hit logo there lies a deep grasp of what makes people tick according to their minds.

03-May-2024

ChatGPT vs. Gemini: Exploring the Evolution of AI Chatbots

The world of AI chatbots is moving forward very quickly, and at the moment there are two big companies which we must look at closely: ChatGPT and Gemini. They have different things they can do, and because of this you may want to choose one rather than the other depending on what you need. Let’s take a closer look at how these two companies compare so that we can see where they excel, where they are deficient and what they are doing to set new standards for the future when it comes to conversational AI.

22-Apr-2024

How to Identify the Right Influencer for Your Brand in 2024

The last decade has ignited a phenomenon called ‘The rise of the Indian influencers’. In this era of influencers, an ever-increasing number of brands collaborate with them for promotion. Influencer marketing is becoming a popular and profitable venture. This is because the modern audience or ‘the Gen-Z’ audience loves social media. They don’t just use it for chatting with their friends, sharing memes, or watching funny reels, they also use it to make choices in their day- to-day lives.

02-Apr-2024

Top 6 Examples of Short-Term and Long-Term Marketing Strategies

As marketing teams, we are always looking at new ways to promote our brand, changing trends and consumer needs in a competitive market, to help our brand grow. Marketing strategies act as a guideline for taking measures that ensure lasting growth for our brand. Not only that, but they help us track our progress, about what works and what does not. However, the complicated question that has always confused marketers is ‘how to optimise their marketing strategies in regards to the available budget’. Whether to use long-term strategies which help to build the brand, or use short-term strategies to instantly boost its performance.

19-Mar-2024

5 Strategies to boost your E-commerce business

In the rapidly advancing world of the internet, selling your products and services online has reached great heights. With plenty of websites offering an inexhaustive range of products and services at competitive prices, ease-of-use in payments, fast deliveries, and Smooth customer experience, E-commerce activities are at an all-time high. Because of its immense scope, it has also become highly competitive and complex in nature. Businesses often come up with innovative ideas and solutions that bring exponential growth to their e-commerce franchise. Here we look at 5 strategies to boost your e-commerce business.

26-Feb-2024

Top Rural Marketing Challenges and Strategies for Success

In the previous article, we discussed the factors influencing rural markets. Here, we’ll be discussing challenges that are present in rural marketing and some effective strategies to overcome the odds and establish your brand. We will also discuss some popular case studies where brands could overcome barriers and establish themselves in rural markets using innovative marketing and communication strategies.

15-Feb-2024

Rural Consumer and Aspects of Rural Marketing

The rural market is extensive and diverse. It makes up a significant part of the Indian economy. However, the rural market is different and cannot be treated the same as the urban market. Needs and behaviors of rural customers are different and the way rural markets operate and the factors that influence it are distinguished.

31-jan-2024

Google Relaxes Third-Party Cookie Policies: 8 Things To Know

Here’s all about Google’s change in Third-Party Cookie Policies. Google anticipates an increase in the number of Chrome browsers affected, aiming to include all users by the third quarter of 2024 through cookie trust. This primarily applies to advertising content. As part of a trial Google has temporarily restored access to third party cookies for third party services until December 27 2024.

13-jan-2024

15 Instagram Statistics In 2024 For Marketers

Instagram is a fast-growing social media platform with over two billion active monthly users. It is ranked at number three as the most popular social media platform in the world today. In another survey, Instagram is selected as the second most social media platform by people.

30-Nov-2023

Introduction: What is Email Marketing or Email marketing Kya Hai?

In the fast-paced world of digital marketing, where trends come and go, one strategy has consistently proved its mettle in capturing the attention of the online audience - meme marketing.

16-Nov-2023

International Marketing: Definition, Examples, And Strategies

International marketing is the process of advertising and selling goods or services on international levels. It adapts marketing strategies to various cultures, languages, and business norms, enabling companies to reach a broader audience, boost sales, and explore new global opportunities.

1-Nov-2023

How Top Brands Use Meme Marketing In 2024

In the fast-paced world of digital marketing, where trends come and go, one strategy has consistently proved its mettle in capturing the attention of the online audience - meme marketing. Welcome to a world where humor meets advertising, and relatability is the currency. In this blog, we'll take a dive into the realm of meme marketing, exploring its growth, the brands that have embraced it, and how Eggfirst, with its specialized social media team, is making waves in this arena.

19-Oct-2023

Eggfirst Unveils the Future of Rural Marketing Excellence: The Indian Marketing Awards

Marketing Awards in India are a treasure trove of opportunities for brands and marketing agencies. It helps brands and agencies to put the work done in collaboration on a platform and recognise the exceptional among them.

31-Sep-2023

Unlocking Success: SEO Vs. SMO - The Dynamic Duo For Business Growth

In the vast digital landscape, where businesses strive for visibility and growth, the acronyms SEO and SMO often emerge as key players in the game. SEO, or Search Engine Optimization, and SMO, or Social Media Optimization, are two vital components of digital marketing. They each have their unique strengths, but when combined, they become the dynamic duo that can propel your business towards unprecedented success.

15-Sep-2023

Rural Marketing In India And Where Its Headed In 2023

The rural markets of India, often described as the heart of the nation's economic growth, are undergoing a remarkable transformation as we go through the year 2023. A dynamic interplay of factors, including evolving consumer behavior, technological advancements, and innovative marketing strategies, has reshaped the future of rural marketing in the country. So, what is the future of the rural market in India?

30-Aug-2023

What is a Full Service Digital Marketing Agency

A full-service digital marketing agency is a comprehensive solution for businesses seeking to harness the power of the digital realm to maximize their brand presence, drive customer engagement, and achieve significant growth.

15-Aug-2023

Benefits Of Social Media Contests And Giveaways For Effective SMO Services

In today's digital age, social media optimization (SMO) has become an integral part of any successful marketing strategy. SMO services in India and around the world have recognized the power of social media contests and giveaways as a valuable tool to engage audiences and enhance brand visibility. In this blog post, we will explore the benefits of leveraging social media contests and giveaways for effective SMO services.

31-July-2023

How To Use Performance Marketing To Boost Your Business

Effective marketing techniques are crucial to use in the highly competitive company environment of today if you want to stand out from the competition. Performance marketing is one such tactic that is getting a lot of attention. Performance marketing, as opposed to conventional marketing strategies, emphasises quantifiable outcomes. Businesses can maximise their marketing efforts and generate significant development by working with an agency like Eggfirst Advertising in Mumbai.

17-Jan-2024

9 Rural Marketing Strategies To Succeed In Rural India

India's rural marketing is becoming more important as companies see the enormous potential of rural consumer segments. It is now essential for marketers to create effective strategies to get into this market because a substantial portion of the population lives in rural regions. This article will go through nine rural marketing techniques, such as integrating digital marketing and working with a specialised rural advertising company like Eggfirst Advertising, which could aid firms in rural India.

30-Jun-2023

SEO Services Can Help Your Business Grow

Search engine optimisation (SEO) has become a critical approach for businesses to increase their online exposure, attract high-quality visitors, and ultimately expand their business in the ever-changing digital market. SEO services, such as those provided by Eggfirst Advertising in India, give businesses with the skills and resources required to optimise their online presence and achieve long-term success.

15-Jun-2023

Maximizing Your ROI With Professional Content Marketing Services

Content marketing has become an essential technique for organisations to interact and connect with their target audience in today's digital world. Businesses can create trust, build brand authority, and ultimately increase conversions by generating and sharing excellent, relevant, and consistent content. Many organisations are resorting to professional content marketing services supplied by agencies such as Eggfirst advertising agency in India to attain the best outcomes.

31-May-2023

Mixer Event

Eggfirst, a leading advertising agency, recently organized their first ever Chalo Rural Mixer event. This unique breakfast event brought together experts from various industries to discuss the potential of rural growth and the rural market. The event was held on a sunny Wednesday morning at Sofitel.

15-May-2023

From Likes To Leads: How Social Media Marketing Services Can Boost Your Sales

In today’s digital age, social media marketing has become an integral part of any marketing strategy. With more than 4.6 billion active users on various social media platforms(till 2021), social media marketing has become an effective way to reach your target audience and increase your brand’s visibility. Likewise, social media marketing can help businesses of all sizes increase their sales. Let us take a closer look at how social media marketing can help you convert likes into leads.

30-Apr-2023

Revolutionizing Rural India Through Digital Marketing

Digital marketing has revolutionized the advertising industry and enabled companies to connect with more customers than before. With the development of the internet and mobile technology, digital marketing has become more widely available and has a higher chance of success. While being widely employed in urban regions, digital marketing has yet to have a significant effect in rural India. The advantages of digital marketing in rural regions, however, are enormous and range from raising brand recognition to generating employment prospects.

15-Apr-2023

The Benefits Of Performance Marketing: How It Can Drive Results For Your Business

Performance marketing is a unique approach to digital advertising that focuses on measuring and optimizing campaigns based on results. Because it can produce quantifiable results and maximise ROI, this strategy is gaining popularity among companies of all sizes.

31-Mar-2023

The Importance of Digital Marketing in Rural Areas

Digital marketing has become a crucial tool for businesses and organisations of all sorts, but it is especially critical for rural firms. Businesses in these places frequently face particular problems, such as limited access to consumers and limited resources. By reaching clients in new and imaginative ways, digital marketing may assist such organisations in overcoming these problems.

15-Mar-2023

Vernacular Advertising And The Power Of The Same

Vernacular advertising is a type of advertising that uses local language, customs, and culture to connect with the target audience. This approach is often seen as more effective than a more generic, one-size-fits-all approach because it speaks directly to the audience and addresses their specific needs and interests. Vernacular advertising can be very powerful because it can create a sense of familiarity and trust with the audience, making them more receptive to the advertising message. Additionally, because it is tailored to the specific culture and language of the target audience, it can be more effective at grabbing their attention and resonating with them on a deeper level.

28-Feb-2023

What Is ORM? And Why Is It Crucial To Keep Your ORM Game Strong?

Online reputation management (ORM) is a strategic approach that helps you tackle negative comments and reviews. ORM can also increase awareness of your company by responding to negative comments, feedback and reviews on sites like Yelp and TripAdvisor, or any other social media site you’re active in. Accountable actions must be taken to reduce the volume of negative comments online while addressing any abusive content.

18-Dec-2023

What Is Web 3.0 And Why It Is Relevant For Marketers To Start Including It In Their Digital Strategy

Web 3.0 describes a brand-new, enhanced, and democratic internet ecosystem that will be decentralized in every way. Web 3.0, which uses blockchain technology, has the potential to change how we use the internet. It might give the internet access to an entirely new realm. In the form of NFTs, people will be able to buy, own, sell, and make money by selling their digital material. Decentralized apps (DApps) and other blockchain-based applications such as smart contracts will gain popularity after Web 3.0 is widely adopted.

31-Jan-2023

Vada Pav Ke Bhaav Mein Internet

I have become quite health conscious of late, but there’s one craving I can’t resist – Vada Pav. So, while giving in once again and gorging on my favourite Mumbai street-food, a WhatsApp notification popped up on a marketing community: “Reliance ne 5G announce kiya, suna na?”

15-Jan-2023

How Trend-Spotting Is Great For Brand Awareness And Visibility

The 21st century is the world of transformations, where strikingly the internet affects mindsets and opinions, and therefore, there’s a blind race to be on the top. The Internet has turned out to be a vast platform that holds the capability to set and demolish trends and this gives birth to the rat race of Trend-spotting!

31-Dec-2022

From SEO To Social Media: Digital Marketing Agencies For All Your Needs

In the business world, digital marketing has evolved into a vital tool for companies looking to connect with their target market and build an online presence. With the development of technology, firms must have a digital marketing plan that incorporates social media management and search engine optimisation (SEO). Digital marketing companies might be useful in this situation.

15-Dec-2022

Youtube Shorts – The Millennial Way To Grow Your Presence

YouTube started as a long-form video platform and procured immense popularity in a few years. Initially, video sharing was the main goal of YouTube but soon enough, content creators were able to earn revenue through monetization of videos, namely advertisements. Videos are made on a large scale all over the globe and being posted every passing minute as you read this article.

30-Nov-2022

A Handy Guide For Freshers To Build A Strong And Relevant Profile On Linkedin

Entering the corporate world as a fresher can be confusing and nerve-wracking, especially if you have a minimal sense of direction and guidance. Creating and building a rapport requires a ton of hard work, patience, and commitment. LinkedIn is the most sought-after platform for job seekers and recruiters alike, as it adds an easy twist to the process of profile-making and recruiting.

15-Nov-2022

Decoding Instagram Marketing

Instagram is the second most accessed social media platform after Facebook. A Facebook subsidiary, Instagram is a photo-sharing network with over a billion active users monthly. Videos, imagery and illustrations are all an ideal content fit for this social media medium. To find new products, 60% of users go to Instagram. Brands are significantly planning to increase their budget for Instagram marketing through social media agencies.

31-Oct-2022

How To Write Good Instagram Captions: 8 Bookmarkable Tips For Perfecting Your Copy

Writing good Instagram captions can be really hard. Should your Instagram captions be funny? Serious? Inspirational? Should you use emojis and hashtags? And what about your call-to-action? Why Are Good Instagram Captions So Important? A great Instagram caption will stop a scroller in their tracks — and the longer someone spends reading your caption and engaging with your post, the better your post will rank with the Instagram algorithm. Captions are a powerful tool that can be used to encourage likes, comments, and even visits to your website.

15-Oct-2022

Traditional Marketing Vs Digital Marketing : What’s The Difference?

Which is better – Digital Marketing vs Traditional Marketing? With so many advantages to digital and social media marketing for business, why would any marketer still invest in traditional methods? Let’s take a closer look at the advantages and drawbacks so you can truly measure the ROI of each. There was a time when the word ‘digital’ was used to describe a high-definition TV broadcast. Marketing advertising relied on traditional media and that form of marketing which today we call ‘digital’ had no meaning whatsoever to marketers.

30-Sep-2022

1O Reasons Why Social Media Marketing Is Important For Your Business

Did you know that 90 percent of all marketers say social media marketing has increased their business exposure? Or that 66 percent of marketers that spend at least 6 hours on social per week have seen more leads? With the advent of social media, traditional marketing methods no longer seem enough to sustain a business.

15-Sep-2022

Future Of Ott In Rural India

The Media Industry in India is seeing a quick turn of events and development in localization. It began with dubbing, voice-over, and captioning into National Geographic or Discovery station content, with their broad communications portrayal. From that point forward, the game has changed a great deal with worldwide OTT players like Amazon Prime Video and Netflix, just as Indian OTT stages like Hotstar, Alt Balaji, Zee5, and a lot more in the race, keep on affecting the Indian entertainment commercial centers. A Boston Consulting Group study assessed that by 2023 the Indian OTT market will develop to USD 5 billion consumers.

31-Aug-2022

“Digital Media” : An Effective Media For Rural Communication

The Indian market has expanded in the last few decades. Earlier the companies focused their efforts in fulfilling the requirements of urban consumers. But today the focus of the marketers has shifted towards the rural India, which is the real bazaar for the marketers. Big companies are adopting new marketing strategies to reach this huge blue ocean market. Rural India is emerging as a large market for a number of goods and services – be it a consumer good or a white good or a financial service.

15-Aug-2022

How Does Reliability Assist Brand Building

Brand building is a vital aspect of brand development in acquiring the customer’s loyalty. This communication works by assimilating brand values along with its flavour to develop an emotional connect with the target audience. These strategies bring consumers closer to the brand and make them experience it personally through the crafting of communication. To bring out that trust factor in the consumer, a brand must meet the expectation of consumers consistently, which in turn helps build consumer loyalty. Brand building therefore bridges the gap between the brand and the customer by making the brand do all the heavy lifting by way of creative communication.

31-Jul-2022

Content Strategy Is Leading The Digital Transformation In India

Content strategy is the practice of planning, creating, managing and delivering content. Its goal is to create meaningful communication that’s consistent, engaging, and sustainable so as to draw in the desired target audience. With marketeers turning more focused about getting the right message to the right consumer at the right time, brands too are incorporating these touchpoints in their social media plan to enhance their user experience. Identifying the uncommon value a brand exudes and communicating the same with its target audience is therefore an essential ingredient in digital marketing.

15-Jul-2022

Things To Consider When Hiring An Ad Agency

Did you know, that while the Ad spends globally is expected to grow at 3.6%, in India it is estimated to grow by 14.3% with about 37% of that budget going towards digital marketing? These figures reflect the growing industrialization, caused by a higher literacy rate, which in turn is alleviating poverty. With this growing Industrialization comes also the growing need for creative Advertising agencies. So, a brand that’s looking to grow by streamlining its communication, whether that be for internal or external customers, such a business should hire an Ad agency to position itself better in the market.

30-Jun-2022

Inbound & Outbound Marketing : How To Use Them!

When any product or service is launched it is important to craft an appropriate marketing strategy. This is where marketers encounter marketing terms like outbound marketing and inbound marketing. To decide the right marketing strategy for your business, an understanding of appropriate marketing tools like these are important.

15-Jun-2022

How Small & Medium Enterprises Use Social Media To Get More Customers

It is estimated that there are 7.59 billion people in the world with about 2.95 billion social media users. In India there are 92 million active social media users in a population of 1.2 billion people, where 31% live in urban areas and 69% live in rural areas. Coming to SMEs, there are about 42.50 million SMEs in India, employing 40% of the country’s workforce while 20% of MSMEs operate from rural areas.

31-May-2022

Why Is Brand Positioning Important in 2024

When a product is being introduced into the market, it is very important to know who your target audience is because it tells you the scope of your product’s sale. This is why brand positioning is important because it gives your product direction and shows you who your target audience is.

15-May-2022

6 Best Social Media Accounts To Learn About Influencer Marketing In India

So, you have a product with great features, and you want to get the word out to your audience in the quickest possible way. Well the solution lies in using influencer marketing to create the kind of hype your product needs to sell like hot cakes.

30-Apr-2022

How Social Media Is Changing Indian Election Trends In 2024

More than gauging Social media trends that is slowly shaping the political landscape in India, we must focus on the effect of social media on Indian politics. Since its advent, politicians have been made answerable all the more to their people.

15-Apr-2022

Strategic Social Media Will Become Your Best Chance For Followers In 2024

From time immemorial, mankind’s eternal quest has been for followers. People wanted followers for their religious ideas, their false notions, scientific theories and even world conquests. The world might be a simpler place no, but that desire remains the same.