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Content Marketing

We all agree that content is king. But, it's not just about creating content for content's sake. It's about crafting stories that resonate with your audience, building trust, and driving action. That's where Eggfirst comes in. We're a specialist content marketing agency in Mumbai with a passion for storytelling and a proven track record of success.

82% of marketers often engage in content marketing, which has shown to be an important investment for businesses. 42% of B2B marketers think their content marketing is effective. Interestingly, research indicates that content marketing produces three times as many leads as paid search advertising. Moreover, the influence on consumer perception is significant, since 60% of consumers report having a more favourable opinion of a brand after viewing its content.

Regarding trends and strategy, 55% of marketers place a higher priority on producing more content and posting it regularly than they do on raising the standard of content (53%). Also, 37% stress the creation of content based on research. However, the challenge lies in managing production volume, identified as the most significant obstacle in content marketing.

We at Eggfirst, take a strategic, data-driven approach to content marketing, ensuring that every piece of content we create is aligned with your business goals and target audience. Our process includes:

In-depth audience research

Understanding your audience is key to creating content that resonates.

Identifying target audience
Understand content consumption habits
Research industry trends and competitor content
Mapping the customer journey to understand the decision-making process

Strategic content planning

We develop a content calendar that aligns with your marketing objectives.

Aligning content with marketing goals
Develop a content calendar
Optimise content for search engines (SEO)

High-quality content creation

Our team of experienced writers and designers produces engaging content in various formats, including blog posts, articles, infographics, videos, and social media content.