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Content Marketing

Content Marketing

We all agree that content is king. But, it's not just about creating content for content's sake. It's about crafting stories that resonate with your audience, building trust, and driving action. That's where Eggfirst comes in. We're a specialist content marketing agency in Mumbai with a passion for storytelling and a proven track record of success.

82% of marketers often engage in content marketing, which has shown to be an important investment for businesses. 42% of B2B marketers think their content marketing is effective. Interestingly, research indicates that content marketing produces three times as many leads as paid search advertising. Moreover, the influence on consumer perception is significant, since 60% of consumers report having a more favorable opinion of a brand after viewing its content.

Regarding trends and strategy, 55% of marketers place a higher priority on producing more content and posting it regularly than they do on raising the standard of content (53%). Also, 37% stress the creation of content based on research. However, the challenge lies in managing production volume, identified as the most significant obstacle in content marketing.

We at Eggfirst, take a strategic, data-driven approach to content marketing, ensuring that every piece of content we create is aligned with your business goals and target audience. Our process includes:

In-depth audience research

Understanding your audience is key to creating content that resonates.

  • Identifying target audience
  • Understand content consumption habits
  • Research industry trends and competitor content
  • Mapping the customer journey to understand decision-making process

Strategic content planning

We develop a content calendar that aligns with your marketing objectives.

  • Aligning content with marketing goals
  • Develop a content calendar
  • Optimize content for search engines (SEO)

High-quality content creation

Our team of experienced writers and designers produces engaging content in a variety of formats, including blog posts, articles, infographics, videos, and social media content.

  • Produce informative, engaging, and valuable content
  • Well-written and easy to consume content
  • Establishing a consistent brand voice across all platforms

Effective content distribution

We promote your content through the right channels to reach your target audience.

  • Sharing content on relevant media platforms
  • Promoting content through email marketing
  • Submit content to industry publications