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Job Description

Copy Lead

Job Summary

Location:

Goregaon (East)

Position:

Copy Lead

Technical Skillset:

NA

Experience:

Min. 10 yrs

Job Responsibilities:
  • Develop a strong understanding of brands and markets in India, including current advertising trends, consumer behavior, and market dynamics, to offer effective solutions in collaboration with the creative team.
  • Create impactful copy that delivers measurable results for clients and brands, leveraging strategic thinking and creativity.
  • Generate creative, out-of-the-box ideas that align with brand objectives.
  • Understand and articulate the client's core message and target audience.
  • Collaborate with the creative team to brainstorm compelling visual and copy ideas.
  • Exhibit excellent command of the English language, with expertise in writing, editing, and proofreading.
  • Craft concise, attention-grabbing, and persuasive copy that effectively conveys the intended message.
Requirements
  • Conceptualize and execute innovative ideas.
  • Work closely with the Art team to ensure cohesive creative output.
  • Meet tight deadlines while maintaining high-quality work.
  • Possess in-depth knowledge of digital media and demonstrate the ability to craft compelling campaigns across platforms like Facebook, Twitter, and other digital channels.
  • Exhibit strong leadership skills and the ability to manage and mentor members of the copy team.
  • Have a minimum of 10 years of experience in copywriting and creative strategy.