YouTube started as a long-form video platform and procured immense popularity in a few years. Initially, video sharing was the main goal of YouTube but soon enough, content creators were able to earn revenue through monetization of videos, namely advertisements. Videos are made on a large scale all over the globe and being posted every passing minute as you read this article. Very recently, YouTube brought the beta version of ‘YouTube Shorts’ into action primarily in India and it was a major success among the Indian audience. Its imminent success prompted YouTube to make a worldwide release of the new feature. Shorts enables mobile-friendly users to create vertical short-duration videos for up to 60 seconds. Non-violation of the community guidelines and posting non-plagiarised, engaging content can get you rewards from the YouTube Shorts Fund, which has a massive budget totalling 100 million dollars. This initiative creates elbow room and a buzz promoting creativity among content creators and businesses alike. Consistency and originality are the keys.
Create Captivating Content
Knowing your audience is very important when coming up with a content calendar for YouTube Shorts. Right from trending topics ranging from sports, politics, entertainment to creating your own viral content, it is important to stay relevant. Adding #shorts to videos that have a duration of 60 seconds or less could prove very handy. Choose your battlefield wisely.
Choose the right team
Viral content creation requires out-of-the-box ideas and techniques. Hiring the right digital marketing company could certainly help you achieve that goal with minimal stress and maximal creativity.
Keep the creativity faucet running
Get those creativity juices flowing with the various attributes provided such as music, filters, video captions, etc. This alone is the heart of the content that can heavily contribute to immense engagement and participation from your audience. Make maximum use and leave no stone unturned. Tips and tricks, opinions, information, satisfying videos, etc can be created and posted, depending on the kind of channel you run.
Engage with your audience
This point is very important as it helps to create a bond with your audience. Reply back to comments, hold giveaways and shoutouts, etc. This can create a good word of mouth as well. The audience is the ultimate deal-breaker. Short content is easily consumable and easy to spot. After the massive success of Tiktok and Instagram Reels, YouTube realized the importance of short-duration videos. All in good time, though. Unlike Tiktok, YouTube Shorts is less likely to be banned since it has its own leverage and trust on a global level, with consumers and governments. This fact creates a security blanket for creators and businesses to promote themselves freely. Appearing on the homepage of subscribers for YouTube Shorts can provide them easier access to your longer duration videos, increasing traffic. The quality and quantity of your content should be consistent. Maintain and stick to a content calendar and decide a particular day to post. This assures your audience about your schedule and keeps them keen and excited enough to wait for your postings. YouTube Shorts is steadily proving to be a great market to grow a persona on YouTube.