Eggfirst Women’s Day Campaign

Bangles are #SignOfStrength

“Chudiyaan pehen le.”

Chudiyaan or bangles, a proud accessory of women, is portrayed as a symbol of weakness. On Women’s Day, we urged everyone to join us in our cause to break this perception.

How can you break this perception? Very simple. We asked everyone to send us a pictures of them with bangles worn on their wrist. What did we do with their pictures? We used these pictures as a part of our Women’s Day campaign social media on social media platforms. We urged everyone to play their part in breaking this perception and show the world that bangles are not a sign of weakness but they’re a #SignOfStrength